THERE’S A REASON 400K+ PEOPLE FOLLOW THE UNBIASED SERIES.

This is the UNBIASED newsletter. Every week we’ll send you breakdowns of one of the 100+ biases we have that shape our decision making and our thinking without us even realizing it.

Full, in-depth bias breakdowns delivered every Tuesday

Unlock the hidden biases shaping your decisions

Think clearer in both high-stakes and everyday moments

Upgrade how you think in just 10 minutes a week

SUBSCRIBE TO THE UNBIASED NEWSLETTER →

JOIN 400K+ PEOPLE REWIRING HOW THEY THINK — INCLUDING:

Chris Pratt
Mark Cuban
Kristen Bell
Gerard Butler
Keegan-Michael Key
Alec Baldwin
19Keys
Chris Pratt
Mark Cuban
Kristen Bell
Gerard Butler
Keegan-Michael Key
Alec Baldwin
19Keys
Chris Pratt
Mark Cuban
Kristen Bell
Gerard Butler
Keegan-Michael Key
Alec Baldwin
19Keys

Hey, I’m Davis , creator of the UNBIASED Series 👋🏼

I started the UNBIASED Series because I kept noticing a pattern: people making decisions they couldn’t fully explain.

‍Not because they weren’t capable, but because something invisible was shaping how they thought.

‍Biases are those invisible forces.

‍Once you understand them, everything changes. From how you think, to how you decide, and how you see the world.This series is my way of making that knowledge simple, practical, and impossible to ignore.

JOIN TO THE UNBIASED NEWSLETTER →

Now, you might be asking:‍

What is the UNBIASED series?

To give you an idea, here's the top 5 most popular pieces of content I've put out this past year that people loved and I'm sure you'll love to.

WHAT IS A BIAS?

A bias is a mental shortcut your brain uses to make decisions faster, but those shortcuts don’t always lead to the right outcome(s).

Every day, your brain filters reality through patterns you’ve never been taught; shaping what you notice, how you react, and the decisions you make before you’re even aware of it.

‍Most people never realize it’s happening.

0
%

of decisions are made subconsciously

0
+

cognitive biases influence
your decision-making

0
K+

average number of decisions made per day

0
ms

is all it takes for first impressions to form

THERE ARE OVER 100+ BIASES SHAPING HOW YOU SEE THE WORLD — WHETHER YOU REALIZE IT OR NOT.

In the Unbiased newsletter, we break them down one by one each week so you can recognize them, understand them, and start using them to your advantage in real life.

Authority Bias
Mere Exposure Effect
Decoy Effect
Dunning-Kruger Effect
Fundamental Attribution Error
Framing Effect
Authority Bias
Mere Exposure Effect
Decoy Effect
Dunning-Kruger Effect
Fundamental Attribution Error
Framing Effect
Authority Bias
Mere Exposure Effect
Decoy Effect
Dunning-Kruger Effect
Fundamental Attribution Error
Framing Effect
The Ikea Effect

The IKEA Effect is the tendency to value things more highly when they have been built, created, or worked on personally.

Actor-Observer Bias

Actor–Observer Bias is the tendency to explain our own behavior as a response to circumstances (like stress, pressure, or bad timing), while explaining other people’s behavior as a reflection of their personality or character.

The Ben Franklin Effect

The Ben Franklin Effect is the tendency to like someone more after doing that person a small, voluntary favor.

Maslow’s Hammer Bias

Maslow’s Hammer Bias is the tendency to over-rely on a familiar tool, method, or way of thinking and apply it to different problems regardless of how well it fits, even when better or more nuanced approaches are available.

The IKEA Effect

The IKEA Effect is the tendency to value things more highly when they have been built, created, or worked on personally.

Actor-Observer Bias

Actor–Observer Bias is the tendency to explain our own behavior as a response to circumstances (like stress, pressure, or bad timing), while explaining other people’s behavior as a reflection of their personality or character.

The Ben Franklin Effect

The Ben Franklin Effect is the tendency to like someone more after doing that person a small, voluntary favor.

Maslow’s Hammer Bias

Maslow’s Hammer Bias is the tendency to over-rely on a familiar tool, method, or way of thinking and apply it to different problems regardless of how well it fits, even when better or more nuanced approaches are available.

The Ikea Effect

The IKEA Effect is the tendency to value things more highly when they have been built, created, or worked on personally.

Actor-Observer Bias

Actor–Observer Bias is the tendency to explain our own behavior as a response to circumstances (like stress, pressure, or bad timing), while explaining other people’s behavior as a reflection of their personality or character.

The Ben Franklin Effect

The Ben Franklin Effect is the tendency to like someone more after doing that person a small, voluntary favor.

Maslow’s Hammer Bias

Maslow’s Hammer Bias is the tendency to over-rely on a familiar tool, method, or way of thinking and apply it to different problems regardless of how well it fits, even when better or more nuanced approaches are available.

The Ikea Effect

The IKEA Effect is the tendency to value things more highly when they have been built, created, or worked on personally.

Actor-Observer Bias

Actor–Observer Bias is the tendency to explain our own behavior as a response to circumstances (like stress, pressure, or bad timing), while explaining other people’s behavior as a reflection of their personality or character.

The Ben Franklin Effect

The Ben Franklin Effect is the tendency to like someone more after doing that person a small, voluntary favor.

Maslow’s Hammer Bias

Maslow’s Hammer Bias is the tendency to over-rely on a familiar tool, method, or way of thinking and apply it to different problems regardless of how well it fits, even when better or more nuanced approaches are available.

The Ikea Effect

The IKEA Effect is the tendency to value things more highly when they have been built, created, or worked on personally.

Actor-Observer Bias

Actor–Observer Bias is the tendency to explain our own behavior as a response to circumstances (like stress, pressure, or bad timing), while explaining other people’s behavior as a reflection of their personality or character.

The Ben Franklin Effect

The Ben Franklin Effect is the tendency to like someone more after doing that person a small, voluntary favor.

Maslow’s Hammer Bias

Maslow’s Hammer Bias is the tendency to over-rely on a familiar tool, method, or way of thinking and apply it to different problems regardless of how well it fits, even when better or more nuanced approaches are available.

Peak-End Rule
Optimism Bias
Halo Effect
Money Illusion
Survivorship Bias
In-Group Bias
Peak-End Rule
Optimism Bias
Halo Effect
Money Illusion
Survivorship Bias
In-Group Bias
START REWIRING HOW YOU THINK →

START  THINKING CLEARER, ONE EMAIL AT A TIME.

Each issue is designed to help you understand, recognize, and apply one bias in just 10 minutes.

definition

CLEAR, SIMPLE EXPLANATIONs

Understand exactly what the bias is, how it works, and why your brain uses it — explained in plain English, not academic jargon.

Definition
Real-World Examples

SEE IT IN ACTION

From relationships to business to everyday decisions — we provide examples that make the bias recognizable in your own life.

Real-World Examples
The Origin, Study, and
Why We Experience It

FULL-DEPTH ANALYSIS

Learn where the bias originally comes from, the full studies + experiments behind it, and why you experience it.

The Origin, Study, & Why We Experience It
HOW IT INFLUENCES YOU

LOOK INWARD

See exactly how this bias influences your thinking, behavior, and choices; often times without you realizing it.

How It Influences You
HOW TO OVERCOME & USE THE BIAS

ACTIONABLE INTEL

Actionable ways to recognize, avoid, and even leverage the bias in real-world situations.

How To Overcome & Use It
Definition

One bias. one email. every week.

Unlock your brain, one bias at a time.

GAIN ACCESS TO 100+ BIASES NOW →

SOMETHING INVISIBLE IS INFLUENCING YOUR DECISIONS.

You’re already smart + capable, you’ve just been making decisions with incomplete information. These are the hidden forces shaping your thinking, influencing your actions, and quietly determining your outcomes.

YOUR NEW ADVANTAGE.

SEE WHAT OTHERS MISS

What your brain is doing behind your back is costing you more than you think.

Every day you make hundreds of decisions: what to say, what to trust, what to pursue, what to walk away from. Most of them feel rational. Most of them aren't.

Your brain is running shortcuts you never agreed to, filtering reality through biases you've never been introduced to, and shaping your choices before you're even aware a choice is being made. The reward of this newsletter isn't just knowledge.

It's the clarity that comes from finally seeing the invisible forces that have been running your life in the background and the confidence that comes from knowing you're the one driving now.

IT’S NOW OR NEVER.

WAITING IS COSTING YOU

The biases operating in your mind right now aren't waiting for you to catch up.

They're active in your next conversation, your next negotiation, your next big decision. The person who understands cognitive biases doesn't just think more clearly; they see what others miss, catch what others fall for, and move through the world with a precision that feels almost unfair.

That advantage compounds. Every week you add a new bias to your understanding is a week you close the gap between the decisions you're making and the ones you actually meant to make.

The best time to start was yesterday. The next best time is right now.

You already know you're capable of more.

FOR PEOPLE WHO DIG DEEPER

You're not here by accident.

The fact that you're reading this means you're already the kind of person who asks why. Why you react the way you do, why some decisions feel right and turn out wrong, why the same patterns seem to show up in your life no matter how hard you try to change them.

This newsletter was built for exactly that person.

Not the person who wants to feel smarter at dinner parties. The person who genuinely wants to understand themselves, who wants their decisions to actually reflect who they are and what they value, not the shortcuts their brain quietly defaults to when no one's looking.

Not knowing your biases doesn't protect you from them.

IGNORANCE ISN’T PROTECTION

Your blind spots don't disappear just because you haven't named them.

Right now, every ad you see, every headline you read, and every negotiation you sit across from is designed, often deliberately, to work with the predictable shortcuts your brain takes.

The people who understand cognitive biases aren't just more self-aware.

They're harder to manipulate, clearer in high-stakes moments, and sharper in the rooms that matter most. Staying uninformed isn't a neutral choice. It just means the game keeps being played on you instead of by you.

Simple. clear. life-changing.

NO DEGREE REQUIRED

This isn't a textbook. It's not another overwhelming self-help system that requires you to overhaul everything about the way you live.

It's one bias, explained clearly, every single week. The science behind it, the real-world examples that make it impossible to unsee, and exactly what to do the next time your own brain tries to use it against you.

No jargon. No fluff. No commitment beyond 10 minutes of your week.

And because the curriculum is evergreen, you start from the beginning whenever you're ready, there's no catching up, no falling behind. Just one clear lesson a week, building into something that changes how you see everything.

CHOOSE HOW YOU WANT TO THINK.

Start simple. Or go all in. Either way, you’ll never look at decisions the same again.

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Unlock exclusive access to live-streams + Q&A sessions

Get full newsletter access + priority-access to new content, books, guides, and more

Upgrade how you think in just 10 minutes a week

Full & in-depth bias breakdowns straight to your inbox every week

Gain critical insight that helps you think clearer in both high-stakes and everyday moments

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Gain critical insight that helps you think clearer in both high-stakes and everyday moments

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FAQs

You’ve got questions, we’ve got answers.

What is UNBIASED?

UNBIASED is a weekly newsletter that breaks down the psychology and neuroscience behind why you think, feel, and behave the way you do. Each issue covers one cognitive bias or mental pattern, explained clearly, backed by real research, and written so you can actually use it in your everyday life. If you've ever wondered why you make the decisions you do, this is for you.

How often does it come out, and when? 

Every Tuesday morning at 7am your local time. Same day, same time, every week. Just in time for your morning coffee.

Can I see an example issue before I subscribe?

Every issue is built around a specific bias, so each one looks and feels a little different depending on the topic. The best way to get a feel for it is to subscribe. But if you follow me on Instagram or TikTok, you already know the style. The newsletter is that same voice with the full research, the deeper context, and no algorithm cutting it short.

Can I cancel anytime? 

Yes. Cancel anytime, no questions asked. Monthly subscribers can cancel before their next billing date and won't be charged again. Annual subscribers can cancel to stop renewal at the end of their year.

What exactly is in each issue? 

Every issue covers one cognitive bias from start to finish. You get a clear definition, a real-world example of it in action, the original study or research it comes from, how it influences your decision making, and actionable tips on how to overcome it or use it ethically (It’s awesome).

Who writes this? 

I'm Davis Carbo, a psychology and neuroscience content creator with over 400k followers across Instagram and TikTok and author of Unbiased. I've spent years translating complex psychological research into content that's actually accessible and useful. This newsletter is the deepest, most complete version of that work.

 Is this connected to the Unbiased book? 

Yes, but the newsletter goes further. The book covers 50 biases and is designed in greyscale (black and white). The newsletter is full color, custom designed for each bias, and includes exclusive content you won't find in the book. If you loved the book, think of the newsletter as the expanded version, brought to life!

What if I don't like it? 

Cancel anytime, no hoops, no hassle. If it's not for you, cancel in one click and you won't be charged again.

WHAT PEOPLE ARE SAYING

From quick reactions to deeper realizations, 400K+ people love the UNBIASED Series.

Davis, I love what you’re doing with the Unbiased series. I’ve been studying behavior economics for a few years now. It’s great the way you way you explain and give examples of the heuristics. Keep it up.

RICK B.

I’m really enjoying your page! It’s amazing content, really. All the things we think and can’t explain the phenomenon in front of us, so putting words and science to it makes me feel less abnormal.

JAZMINE S.

Love you videos and explanations. Good research gold quality! Thanks for creating and greetings from Germany.

CHRISTIAN H.

I just came across your page for the first time and I just wanted to say that this is the longest I think I’ve ever spent scrolling through a single page. Your content is INCREDIBLE and your videos are so well made.

ALLY P.

Davis, I love what you’re doing with the Unbiased series. I’ve been studying behavior economics for a few years now. It’s great the way you way you explain and give examples of the heuristics. Keep it up.

RICK B.

I’m really enjoying your page! It’s amazing content, really. All the things we think and can’t explain the phenomenon in front of us, so putting words and science to it makes me feel less abnormal.

JAZMINE S.

Love you videos and explanations. Good research gold quality! Thanks for creating and greetings from Germany.

CHRISTIAN H.

I just came across your page for the first time and I just wanted to say that this is the longest I think I’ve ever spent scrolling through a single page. Your content is INCREDIBLE and your videos are so well made.

ALLY P.

Davis, I love what you’re doing with the Unbiased series. I’ve been studying behavior economics for a few years now. It’s great the way you way you explain and give examples of the heuristics. Keep it up.

RICK B.

I’m really enjoying your page! It’s amazing content, really. All the things we think and can’t explain the phenomenon in front of us, so putting words and science to it makes me feel less abnormal.

JAZMINE S.

Love you videos and explanations. Good research gold quality! Thanks for creating and greetings from Germany.

CHRISTIAN H.

I just came across your page for the first time and I just wanted to say that this is the longest I think I’ve ever spent scrolling through a single page. Your content is INCREDIBLE and your videos are so well made.

ALLY P.

Davis, I love what you’re doing with the Unbiased series. I’ve been studying behavior economics for a few years now. It’s great the way you way you explain and give examples of the heuristics. Keep it up.

RICK B.

I’m really enjoying your page! It’s amazing content, really. All the things we think and can’t explain the phenomenon in front of us, so putting words and science to it makes me feel less abnormal.

JAZMINE S.

Love you videos and explanations. Good research gold quality! Thanks for creating and greetings from Germany.

CHRISTIAN H.

I just came across your page for the first time and I just wanted to say that this is the longest I think I’ve ever spent scrolling through a single page. Your content is INCREDIBLE and your videos are so well made.

ALLY P.

Just dropping a message to say keep up the good work, your content is amazing!

SARA I.

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QURATTULAIN A.

Great content! Excited to follow you and see you grow your account and influence.

PAYAN D.

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PAYAN D.

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PRAVEEN K.

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SARA I.

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QURATTULAIN A.

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PAYAN D.

Your content is incredible! And it came on my feed at the time I most needed it. Thank you!

PRAVEEN K.

Just dropping a message to say keep up the good work, your content is amazing!

SARA I.

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QURATTULAIN A.

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PAYAN D.

Your content is incredible! And it came on my feed at the time I most needed it. Thank you!

PRAVEEN K.

START THINKING CLEARLY, ONE BIAS AT A TIME.

It only takes 10 minutes a week to change how you see everything.

JOIN TO THE UNBIASED NEWSLETTER →